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Women Are Heroes

More JR here and more on Women Are Heroes here.

Look

Designed by Mrzyk & Moriceau for Record Makers.

WeekEnd Intermezzo

The Revenge of The Logo or Naomi Klein's Worst Nightmare...

Logorama was written and directed by H5 and won the oscar for best animated film; More logos here.

Fun City

Source: Jean-François Thériault

Rocket Science

This Is Real Art for Astra Satellite Services.

Source: Creative Review

Social Media Vs Social Media

The latest Edelman Trust Barometer shows we trust our friends and peers as a source of information considerably less than we did two years ago. The decline is particularly marked in the US where just 25% of respondents view friends and peers as very/extremely credible-a decline of 20 percentage points on 2008-but is also reflected in the global data.

It’s an extraordinary finding which calls many of our assumptions into question. The trust consumers place in peer to peer recommendations versus corporations has been one of the primary drivers of the social web, the excitement we feel about the potential for social business and the shift of marketing dollars from above the line to social media.

Find out more here.

Source: BBH Labs

Massive Good or How Charities go Social...

WeekEnd Intermezzo

Dear Reader,

Dailycatessen wishes to broaden its horizon and open its content to new ideas expressed in either textual, visual or sonic form.

If you are willing to contribute and enrich our perspectives, whether just the one time or on more occasions, please do get in contact at mail@dailycatessen.com.

Faithfully

D A I L Y C A T E S S E N

Les Grandes Vacances by Man&Man

MAN&MAN - Les Grandes Vacances - Le clip
Hochgeladen von hommeethomme. - Sieh mehr Musikvideos, in HD!

The LOL Project

The LOL Project started out in September 2009 as an initiative to capture joyful glances of anonymous people. The project took form on facebook which plays a pivotal role as it allows to cast, spread and exhibit.

The objectives are 10 000 facebook fans, 1000 LOL portraits, an outdoor photo exhibit in Paris and the roll out of the concept to other cities.

The LOL Project is (still) a non commercial project directed by David Ken and William Lafarge.

More infos here. Become a fan and have your LOL portrait taken here.

Social Influence Marketing

Shiv Singh on how a crisis can positively influence a brand's perception...in the social media world. Read more about the Toyota recall crisis here.

There’s no question that Toyota is in deep trouble with its current recall crisis. But could these issues actually be helping its brand? Shockingly, an analysis of Toyota shows that its Social Influence Marketing (SIM) Score saw an uptick in January. Who’d have thought that a crisis of such significant magnitude could actually help a brand’s perception? This seems to be true, at least in the short term, even though sales may be dropping. Let me explain how.

There are a number of ways to track brand perception. During my time at Razorfish, I have helped develop the SIM Score, a basic equation for calculating how a brand is faring on the social web.

Inspired by the Net Promoter Score, the SIM Score measures a brand’s health on the social web and is determined by calculating the total market share of consumer conversations for the brand, adjusted for sentiment in relation to its competitors. The data can be sourced using any major conversation monitoring vendor that tracks mentions and sentiment for a brand and its key competitors.

This computation provides an indexed score — the degree to which consumers like or dislike the brand when they talk to each other about it on the social web. In a nutshell, it includes a measure of reach (volume) and of likability (sentiment), combining them to give the indexed score relative to a brand’s direct competitors.

Between the months of November, December and January, the Toyota SIM Score (calculated using data sourced from Radian6 (Radian6)) moved from 19.8 down to 17.56 and then up in January 24.84. Toyota’s SIM Score increased at the expense of Nissan and General Motors. Ford saw a very slight dip too.

Why the Uptick?

How can the Toyota recall be helping the brand? There are two answers for this.

The first is that the increased number of conversations about Toyota are building greater awareness for the brand even though many of the mentions may be negative. While this may seem unusual, the fact that people are talking about the brand a lot more and sometimes in a neutral light (not just negatively) is increasing its exposure. More people are talking about Toyota than any other brand these days. And they’re talking about the recalls, but also the fixes being provided by the dealerships too. And some of the consumers are probably coming to the defense of the brand too. Maybe there is some truth to the adage that there’s no such thing as bad publicity after all.

The second answer comes via Jeremy Anwyl, the CEO of Edmunds.com in an interview with CNN on February 5th. He explained that people have sensed an opportunity to pick up a bargain and are moving towards some of the Toyota models. Edmunds research showed that before the recall, 7.4% of the consumers in the market for compact cars were considering a Toyota Prius, and after the news broke, the number moved up to 8.7%. Edmunds’ research measures online purchase behavior against conversations on the social web.

What does this tell us? Firstly, that the SIM Score fluctuations and the related Edmunds user intent analysis have unearthed a counterintuitive trend with regard to Toyota; increased buyer interest even though there’s a lot of bad news about the brand. It also shows that there hasn’t been significant short-term damage to the Toyota brand on the social web, at least relative to its direct competitors. This of course is likely to change, as more news about Toyota’s troubles have broken since January, and more people are talking about it online today. I fully expect the Toyota SIM Score to start dropping again when the February numbers are computed. It is worth pointing out the SIM Score is a measure of a brand’s health on the social web and not always a leading indicator of sales, though it can be for certain product categories.

What should Toyota be doing? First, it is obviously most important for them to solve the problems with their cars. That’s a no-brainer. But they also have to start talking to consumers more directly on the social web. So far, it seems that their responses have appeared a little slow and clumsy. Giving consumers information about the recall in more human, easily understandable and digestible pieces of content is key. They should explain exactly what they’re doing, why things will be different in the future, and how the engineering problems developed. And as soon as the clouds pass, Toyota should talk about the amazing deals that they have. It is obvious that consumers are interested in them.

Shiv Singh is the VP & Global Social Media Lead at Razorfish.com. For more information on social influence marketing visit his blog, and follow him on Twitter.

Source: Mashable

Dj A-Trak x Gonzales : “Piano Talk”

ChatRoulette or The Human Shuffle

My longest exchange was with a guy who seemed to be wearing one of those protective cones you put on a dog after surgery. “LICK YOU ELBOW,” he typed. “Why?” I asked. He disconnected.

As Internet culture has grown, we’ve come to romanticize certain kinds of unmediated, old-fashioned “human” interactions. But this fantasy ignores how much of normal social interaction is fleeting, bite-size, instant, tweetlike. Humans have always talked to each other via a kind of analog Twitter. These new technologies just get us there with maximum efficiency. Meeting a new person is thrilling, in a primal way—your attention focuses completely, if only for a nanosecond, to see if the creature in front of you has the power to change your life for better or worse. ChatRoulette creates this moment over and over again; it privileges it over actual conversation.

Read more about the human shuffle here. Experience it here.

Source: New York Magazine