If you still have any doubts on the importance and impact of digital experiences, read the Razorfish Feed Report on online consumer behavior here.
As already noticed here and there the data needs to be put into context as the sample generated for the research consists of people who:
• Have broadband access
• Spent $150 online in the past six months (travel, Netflix, tickets, Amazon, gifts, etc.)
• Visited a “community site” (MySpace, YouTube, Facebook, Yelp, etc.)
• Consumed or created some form of digital media, such as photos, videos, music, or news
in other words are hardcore new media enthusiasts and therefore do not represent the whole population. Still, good insight.
Source: The Feed Report via BBH Labs
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